If you don't keep a careful eye on trade show costs, they can easily skyrocket out of control. Minimize costs and maximize exposure with these tips:


Take advantage of today's lightweight, portable displays to save money on shipping and drayage charged at trade show venues.

Utilize a variety of portable displays in a larger display space by coordinating graphics and company branding. These same individual displays can be used in smaller spaces or at multiple retail or local branch office locations when not in use at a show.


**Coordinate your efforts with your manufacturers and/or distributors, or headquarters with local branch offices and share exhibit space.

**Sublet space to local distributors within your booth space.

Instead of renting equipment or items needed in your exhibit space, barter for goods and services.

Work out a deal with the manufacturer to do branding for them and get the equipment as part of the deal.

**These tips will both reduce costs and increase traffic at the same time!!